{"id":2883,"date":"2026-01-12T00:00:00","date_gmt":"2026-01-12T00:00:00","guid":{"rendered":"https:\/\/uninewsletterv2.timesworld.tech\/blogs\/%e5%a4%a7%e5%ad%a6%e5%a6%82%e4%bd%95%e4%ba%89%e5%a4%ba%e5%9b%bd%e9%99%85%e7%9f%a5%e5%90%8d%e5%ba%a6\/"},"modified":"2026-10-12T05:28:12","modified_gmt":"2026-10-12T05:28:12","slug":"how-universities-are-competing-for-international-visibility","status":"publish","type":"post","link":"https:\/\/uninewsletterv2.timesworld.tech\/zh-hans\/blogs\/how-universities-are-competing-for-international-visibility\/","title":{"rendered":"\u5927\u5b66\u5982\u4f55\u4e89\u593a\u56fd\u9645\u77e5\u540d\u5ea6"},"content":{"rendered":"<p>\u5f53\u6240\u6709\u5b66\u6821\u90fd\u5728\u52aa\u529b\u6210\u4e3a\u201c\u5168\u7403\u5316\u201d\u65f6\uff0c\u5927\u5b66\u7a76\u7adf\u5982\u4f55\u8131\u9896\u800c\u51fa\uff1f<\/p>\n<p>\u8fd9\u662f\u5f53\u4e0b\u6bcf\u4e00\u4e2a\u5927\u5b66\u8463\u4e8b\u4f1a\u90fd\u5728\u601d\u8003\u7684\u95ee\u9898\u3002\u7b80\u5355\u6765\u8bf4\uff0c\u9ad8\u7b49\u6559\u80b2\u5df2\u7ecf\u53d8\u6210\u4e00\u4e2a\u5de8\u5927\u4e14\u62e5\u6324\u7684\u5e02\u573a\u3002\u591a\u5e74\u524d\uff0c\u4e00\u6240\u5927\u5b66\u53ea\u9700\u8981\u5173\u6ce8\u9644\u8fd1\u7684\u7ade\u4e89\u8005\u3002\u5982\u4eca\uff0c\u66fc\u5f7b\u65af\u7279\u7684\u4e00\u6240\u5b66\u9662\u6b63\u5728\u4e0e\u58a8\u5c14\u672c\u6216\u8499\u7279\u5229\u5c14\u7684\u4e00\u6240\u5b66\u9662\u4e89\u593a\u540c\u4e00\u6279\u56fd\u9645\u5b66\u751f\u3002<\/p>\n<p>\u5982\u679c\u4e00\u540d\u6765\u81ea\u5b5f\u4e70\u6216\u8fea\u62dc\u7684\u5b66\u751f\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u8f93\u5165\u201c\u6700\u4f73\u5de5\u7a0b\u5b66\u5b66\u4f4d\u201d\uff0c\u4f1a\u51fa\u73b0\u6210\u5343\u4e0a\u4e07\u6761\u7ed3\u679c\u3002\u5982\u679c\u4f60\u7684\u5b66\u6821\u4e0d\u5728\u7b2c\u4e00\u9875\uff0c\u4f60\u51e0\u4e4e\u5c31\u7b49\u4e8e\u9690\u5f62\u3002\u8fd9\u5c31\u662f\u6211\u4eec\u6240\u8bf4\u7684\u56fd\u9645\u53ef\u89c1\u5ea6\u2014\u2014\u5728<br \/>\n<a href=\"https:\/\/uninewsletter.com\/en\" target=\"_blank\" rel=\"noopener\">UniNewsletter<\/a>\uff0c\u6211\u4eec\u770b\u5230\u8fd9\u4e00\u70b9\u6b63\u6df1\u523b\u5f71\u54cd\u62db\u751f\u7b56\u7565\u3002\u5982\u4eca\u4e0d\u4ec5\u4ec5\u662f\u62e5\u6709\u77e5\u540d\u5ea6\u7684\u95ee\u9898\uff0c\u800c\u662f\u8981\u786e\u4fdd\u5408\u9002\u7684\u4eba\u5728\u5408\u9002\u7684\u65f6\u95f4\u627e\u5230\u4f60\u3002<\/p>\n<h2>\u4e3a\u4ec0\u4e48\u201c\u88ab\u5168\u7403\u770b\u89c1\u201d\u73b0\u5728\u5982\u6b64\u91cd\u8981\uff1f<\/h2>\n<p>\u7b80\u5355\u6765\u8bf4\uff0c\u8fd9\u5173\u7cfb\u5230\u751f\u5b58\u4e0e\u53d1\u5c55\u3002\u5f53\u4e00\u6240\u5927\u5b66\u5728\u5168\u7403\u8303\u56f4\u5185\u5177\u6709\u9ad8\u53ef\u89c1\u5ea6\u65f6\uff0c\u5b83\u80fd\u5438\u5f15\u66f4\u4f18\u79c0\u7684\u7814\u7a76\u8005\u3001\u66f4\u591a\u7684\u8d44\u91d1\u4ee5\u53ca\u66f4\u52a0\u591a\u5143\u7684\u5b66\u751f\u7fa4\u4f53\u3002<\/p>\n<p>\u6839\u636e<br \/>\n<a href=\"https:\/\/www.iie.org\/research-initiatives\/project-atlas\/\" target=\"_blank\" rel=\"noopener\">Project Atlas<\/a><br \/>\n\u7684\u6570\u636e\uff0c\u6bcf\u5e74\u6709\u6570\u767e\u4e07\u5b66\u751f\u8de8\u8d8a\u56fd\u754c\u3002\u5bf9\u5927\u5b66\u6765\u8bf4\uff0c\u8fd9\u4e9b\u5b66\u751f\u5e76\u4e0d\u4ec5\u4ec5\u662f\u201c\u5165\u5b66\u4eba\u6570\u201d\uff0c\u4ed6\u4eec\u5e26\u6765\u65b0\u7684\u7406\u5ff5\uff0c\u5e76\u5e2e\u52a9\u5b66\u6821\u5efa\u7acb\u5168\u7403\u58f0\u8a89\u3002\u5982\u679c\u4e00\u6240\u5b66\u6821\u59cb\u7ec8\u4fdd\u6301\u672c\u5730\u5316\uff0c\u5b83\u5c31\u6709\u53ef\u80fd\u5728\u79d1\u7814\u65b9\u9762\u843d\u540e\uff0c\u5e76\u5931\u53bb\u90a3\u4e9b\u80fd\u4f7f\u6821\u56ed\u5145\u6ee1\u6d3b\u529b\u7684\u4f18\u79c0\u4eba\u624d\u3002<\/p>\n<h2>\u5927\u5b66\u5230\u5e95\u662f\u5982\u4f55\u83b7\u5f97\u5173\u6ce8\u7684\uff1f<\/h2>\n<p>\u8bb8\u591a\u4eba\u4ee5\u4e3a\u6240\u8c13\u201c\u56fd\u9645\u5ba3\u4f20\u201d\u5c31\u662f\u4e70\u5e7f\u544a\uff1b\u4f46\u5b9e\u9645\u4e0a\uff0c\u4e3a\u5927\u5b66\u6253\u9020\u5168\u7403\u54c1\u724c\u8981\u590d\u6742\u5f97\u591a\u3002\u5efa\u7acb\u56fd\u9645\u54c1\u724c\u610f\u5473\u7740\u4e3a\u5b66\u6821\u5851\u9020\u4e00\u4e2a\u5438\u5f15\u4eba\u7684\u53d9\u4e8b\uff0c\u8ba9\u672a\u6765\u7684\u5b66\u751f\u76f8\u4fe1\u81ea\u5df1\u5c5e\u4e8e\u8fd9\u6240\u5b66\u6821\u3002<\/p>\n<p>\u7b80\u5355\u6765\u8bf4\uff0c\u5927\u5b66\u901a\u5e38\u4f1a\u4f7f\u7528\u4ee5\u4e0b\u51e0\u79cd\u65b9\u5f0f\uff1a<\/p>\n<ul>\n<li>\n    <b>\u793e\u4f1a\u8bc1\u660e\uff1a<\/b> \u5c55\u793a\u771f\u5b9e\u5b66\u751f\u5728\u6821\u56ed\u4e2d\u7684\u751f\u6d3b\u3002\u8fd9\u4e5f\u662f\u8bb8\u591a<br \/>\n    <a href=\"https:\/\/uninewsletter.com\/blogs\/how-universities-can-use-social-media-to-reach-students-worldwide\/en\" target=\"_blank\" rel=\"noopener\">\u5927\u5b66\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u9762\u5411\u5168\u7403\u5b66\u751f\u5ba3\u4f20<\/a><br \/>\n    \u7684\u539f\u56e0\uff0c\u56e0\u4e3a\u8fd9\u6bd4\u7eb8\u8d28\u5ba3\u4f20\u518c\u66f4\u771f\u5b9e\u3002\n  <\/li>\n<li>\n    <b>\u5173\u6ce8\u7ed3\u679c\uff1a<\/b> \u5982\u4eca\u7684\u5b66\u751f\u66f4\u5173\u5fc3\u5de5\u4f5c\uff0c\u800c\u4e0d\u662f\u5386\u53f2\u3002\u4ed6\u4eec\u60f3\u77e5\u9053\u6bd5\u4e1a\u540e\u627e\u5230\u5de5\u4f5c\u7684\u53ef\u80fd\u6027\u3002\n  <\/li>\n<li>\n    <b>\u7ebf\u4e0a\u5185\u5bb9\uff1a<\/b> \u9ad8\u6821\u4e0d\u518d\u53ea\u6709\u5b98\u7f51\uff0c\u800c\u662f\u63d0\u4f9b\u535a\u5ba2\u3001\u89c6\u9891\u7b49\u5185\u5bb9\uff0c\u4e3a\u56fd\u9645\u5b66\u751f\u89e3\u7b54\u7b7e\u8bc1\u3001\u4f4f\u5bbf\u7b49\u5b9e\u9645\u95ee\u9898\u3002\u66f4\u591a\u8be6\u60c5\u53ef\u8bbf\u95ee<br \/>\n    <a href=\"https:\/\/uninewsletter.com\/blogs\/how-to-build-a-strong-global-university-brand-through-digital-content\/en\" target=\"_blank\" rel=\"noopener\">\u5229\u7528\u6570\u5b57\u5185\u5bb9\u6253\u9020\u5168\u7403\u5927\u5b66\u54c1\u724c<\/a>\u3002\n  <\/li>\n<\/ul>\n<h2>\u90a3\u4e9b\u5168\u7403\u6392\u540d\u771f\u7684\u91cd\u8981\u5417\uff1f<\/h2>\n<p>\u7b80\u77ed\u7684\u56de\u7b54\u662f\uff1a\u4e0d\u4ec5\u91cd\u8981\uff0c\u751a\u81f3\u53ef\u80fd\u8fc7\u4e8e\u91cd\u8981\u2014\u2014\u51e0\u4e4e\u6bcf\u4e2a\u5bb6\u5ead\u90fd\u77e5\u9053QS\u548cTimes Higher Education\u3002\u5bf9\u4e8e\u8bb8\u591a\u5bb6\u5ead\u6765\u8bf4\uff0c<br \/>\n<b>\u5927\u5b66\u5168\u7403\u6392\u540d\u7b56\u7565<\/b><br \/>\n\u662f\u6700\u5148\u67e5\u770b\u7684\u4fe1\u606f\u3002\u5982\u679c\u4e00\u6240\u5b66\u6821\u4e0d\u5728\u201c\u524d100\u201d\uff0c\u4e00\u4e9b\u5bb6\u957f\u6839\u672c\u4e0d\u4f1a\u8003\u8651\u3002<\/p>\n<p>\u968f\u7740\u5b66\u751f\u89c2\u5ff5\u7684\u6539\u53d8\uff0c\u8bb8\u591a\u5b66\u6821\u610f\u8bc6\u5230\uff0c\u5728\u201c\u5f71\u54cd\u529b\u201d\u6216\u201c\u6ee1\u610f\u5ea6\u201d\u6392\u540d\u4e2d\u4f4d\u5217\u7b2c\u4e00\uff0c\u5f80\u5f80\u6bd4\u5728\u603b\u699c\u5355\u4e2d\u6392\u7b2c500\u66f4\u6709\u4ef7\u503c\u3002\u6839\u636e<br \/>\n<a href=\"https:\/\/www.uis.unesco.org\/en\" target=\"_blank\" rel=\"noopener\">UNESCO<\/a><br \/>\n\u7684\u6570\u636e\uff0c\u5982\u4eca\u5b66\u751f\u4fe1\u606f\u66f4\u5145\u5206\uff0c\u4ed6\u4eec\u8981\u6c42\u5173\u4e8e\u4e13\u4e1a\u9886\u57df\u7684\u66f4\u5177\u4f53\u4fe1\u606f\uff0c\u4ee5\u53ca\u4e0e\u5c31\u4e1a\u4e0e\u6536\u5165\u76f8\u5173\u7684\u5b9e\u7528\u77e5\u8bc6\u3002<\/p>\n<h2>\u5bfb\u627e\u65b0\u5b66\u751f\u7684\u6700\u4f73\u65b9\u5f0f\u662f\u4ec0\u4e48\uff1f<\/h2>\n<p>\u8fc7\u53bb\u7684\u65b9\u6cd5\u662f\u5728\u9152\u5e97\u53c2\u52a0\u201c\u6559\u80b2\u5c55\u201d\u3002\u800c\u5982\u4eca\u7684\u56fd\u9645\u5b66\u751f\u62db\u751f\u7b56\u7565\u5219\u66f4\u52a0\u4e2a\u6027\u5316\u3002<\/p>\n<ul>\n<li>\n    <b>\u4f7f\u7528\u6570\u636e\uff1a<\/b> \u5b66\u6821\u4f1a\u67e5\u770b\u8bbf\u95ee\u8005\u6765\u81ea\u54ea\u91cc\uff0c\u5e76\u5411\u4ed6\u4eec\u5c55\u793a\u7279\u5b9a\u4fe1\u606f\u3002\u5982\u679c\u6765\u81ea\u5df4\u897f\u7684\u8bbf\u95ee\u8005\u66f4\u591a\u5173\u6ce8\u4f53\u80b2\u7c7b\u4e13\u4e1a\uff0c\u5c31\u5411\u4ed6\u4eec\u5c55\u793a\u4f53\u80b2\u5185\u5bb9\u3002\n  <\/li>\n<li>\n    <b>\u957f\u671f\u54c1\u724c\u5efa\u8bbe\uff1a<\/b> \u4e0d\u80fd\u53ea\u6295\u4e00\u6b21\u5e7f\u544a\uff0c\u5fc5\u987b\u6301\u7eed\u4fdd\u6301\u66dd\u5149\u3002\u56e0\u6b64<br \/>\n    <a href=\"https:\/\/uninewsletter.com\/blogs\/why-universities-should-invest-in-long-term-digital-brand-visibility\/en\" target=\"_blank\" rel=\"noopener\">\u6295\u8d44\u957f\u671f\u6570\u5b57\u54c1\u724c\u66dd\u5149<\/a><br \/>\n    \u663e\u5f97\u5c24\u4e3a\u91cd\u8981\u3002\n  <\/li>\n<li>\n    <b>\u672c\u5730\u4e13\u5bb6\uff1a<\/b> \u8bb8\u591a\u5b66\u6821\u4e0e\u201c\u7559\u5b66\u4e2d\u4ecb\u201d\u7b49\u4ee3\u7406\u5408\u4f5c\uff0c\u4ed6\u4eec\u719f\u6089\u5f53\u5730\u6587\u5316\u3002<br \/>\n    <a href=\"https:\/\/monitor.icef.com\/\" target=\"_blank\" rel=\"noopener\">ICEF Monitor<\/a><br \/>\n    \u6307\u51fa\uff0c\u8fd9\u4e9b\u7f51\u7edc\u4f9d\u7136\u5728\u5b66\u751f\u6700\u7ec8\u51b3\u7b56\u4e2d\u53d1\u6325\u91cd\u8981\u4f5c\u7528\u3002\n  <\/li>\n<\/ul>\n<h2>\u201c\u56fd\u9645\u5316\u201d\u7b80\u5355\u6765\u8bf4\u662f\u4ec0\u4e48\u610f\u601d\uff1f<\/h2>\n<p>\u8fd9\u4e2a\u8bcd\u5728\u9ad8\u6559\u56fd\u9645\u8425\u9500\u4e2d\u7ecf\u5e38\u51fa\u73b0\uff0c\u4f46\u9ad8\u7b49\u6559\u80b2\u56fd\u9645\u5316\u672c\u8d28\u4e0a\u5c31\u662f\u8ba9\u5927\u5b66\u6210\u4e3a\u4e00\u4e2a\u5168\u7403\u793e\u533a\u3002<\/p>\n<p>\u8fd9\u4f53\u73b0\u5728\uff1a\u62e5\u6709\u6765\u81ea\u4e0d\u540c\u56fd\u5bb6\u7684\u6559\u6388\u3001\u63d0\u4f9b\u591a\u4e2a\u56fd\u5bb6\u8ba4\u53ef\u7684\u5b66\u4f4d\u3001\u5e76\u786e\u4fdd\u6821\u56ed\u6c1b\u56f4\u5bf9\u6240\u6709\u4eba\u53cb\u597d\u3002<br \/>\n<a href=\"https:\/\/thepienews.com\/international-mobility-when-the-details-make-the-difference\/\" target=\"_blank\" rel=\"noopener\">The PIE News<\/a><br \/>\n\u7ecf\u5e38\u6307\u51fa\uff0c\u90a3\u4e9b\u6700\u6210\u529f\u7684\u5b66\u6821\uff0c\u662f\u90a3\u4e9b\u8ba9\u56fd\u9645\u5b66\u751f\u611f\u5230\u201c\u50cf\u5728\u5bb6\u4e00\u6837\u201d\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u201c\u5ba2\u6237\u201d\u7684\u673a\u6784\u3002<\/p>\n<h2>\u4e3a\u4ec0\u4e48\u7ade\u4e89\u5982\u6b64\u56f0\u96be\uff1f<\/h2>\n<p>\u8fd9\u662f\u4e00\u573a\u8270\u96be\u7684\u7ade\u4e89\u3002\u5168\u7403\u5316\u7ade\u4e89\u4e2d\u7684\u5927\u5b66\u9762\u4e34\u4e00\u4e9b\u4e3b\u8981\u95ee\u9898\uff1a<\/p>\n<ol>\n<li>\n    <b>\u7b7e\u8bc1\u653f\u7b56\uff1a<\/b> \u67d0\u4e9b\u56fd\u5bb6\u7a81\u5982\u5176\u6765\u7684\u7b7e\u8bc1\u53d8\u5316\u53ef\u80fd\u4e00\u591c\u4e4b\u95f4\u6bc1\u6389\u5b66\u6821\u5236\u5b9a\u5df2\u4e45\u7684\u62db\u751f\u8ba1\u5212\u3002\n  <\/li>\n<li>\n    <b>\u8d44\u91d1\uff1a<\/b> \u5c0f\u578b\u5b66\u6821\u65e0\u6cd5\u50cf\u5e38\u6625\u85e4\u540d\u6821\u4e00\u6837\u6295\u5165\u6570\u767e\u4e07\u5e7f\u544a\u8d39\u7528\u3002\n  <\/li>\n<li>\n    <b>\u566a\u97f3\uff1a<\/b> \u592a\u591a\u5b66\u6821\u5728\u8868\u8fbe\u76f8\u540c\u7684\u4fe1\u606f\u3002\u7b80\u5355\u6765\u8bf4\uff0c\u5f53\u6bcf\u4e2a\u4eba\u90fd\u58f0\u79f0\u62e5\u6709\u201c\u4e16\u754c\u7ea7\u5e08\u8d44\u201d\uff0c\u60f3\u542c\u8d77\u6765\u4e0d\u4e00\u6837\u5c31\u53d8\u5f97\u56f0\u96be\u3002\n  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